Backlink Management: Useful Tips and Tricks

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When websites compete, backlink management is like having the final advantage. A site’s legitimacy and search engine ranking depend on backlinks. Search engines boost your ranks when more trustworthy websites promote your material, indicating its trustworthiness and relevancy. Backlinks drive organic traffic, boost authority and relevance, and ensure a broad and natural link profile, making them crucial to SEO success. This blog explores backlinks and offers essential ideas to boost your website’s SEO and reach the top of search engine rankings.

Why Manage Your Backlink Profile?

reasons to manage your backlink profile

Successful SEO begins and ends with a well-maintained backlink profile. To move up in search engine rankings, you need backlinks, which are essentially recommendations from other websites. They convey credibility and authority, which makes search engines take note. However, link management is equally as important as link collection. Consider your backlink profile to be a garden in which you have both desirable plants (high-quality connections) and undesirable weeds (toxic links) that need to be managed. Maintaining your backlink garden on a regular basis protects your site from penalties and boosts your search engine results. If you’re serious about expanding your online footprint and gaining an edge over the competition, you should begin monitoring your backlink profile immediately.

Useful Tips and Techniques for Backlink Management

Here is a list of ways for SEO experts to take care of their backlinks. Along with these methods, there are helpful tips to help you do the job better. These tips will help you keep track of your backlinks better.

1. Improve your link-building campaigns

Growing a thriving online presence starts with strong link-building initiatives, which you can strengthen by taking them to the next level. To achieve true success, an integrative strategy is required. First, you should do some digging to find and focus on high-quality sites that are relevant to your topic. To find success online, you need to visit sites that have genuine traffic, authoritative domains, and useful content. These potential backlinks are the seeds of a much larger SEO strategy.


In order to get other websites to link to yours, you need to create material that is both interesting and useful. Insightful essays, informative infographics, and compelling videos are all examples of valuable content.


Instead of conducting cold outreach, you should focus on targeting broken or dead links on high-quality websites that are relevant to your topic. Make contact with webmasters and send them a note that is respectful and highlights the broken link, while also proposing your content as a valuable replacement. This strategy typically results in a better success rate because you are helping the other person develop their website while also earning a relevant backlink for your own website. Your attempts to establish links will be streamlined, and the results will be outstanding, if you implement this technique.

2. Check the Spam Score of Your Backlinks

Spam Score of Your Backlinks

Consider your website a party with backlinks as guests. Like knowing who’s at your party, you need to know who links to your site. Spam Score helps you spot suspect individuals like a party security guard. Moz, a trusted SEO tool, created this measure to help webmasters evaluate backlinks. It’s scored from 0 to 17, with higher ratings signifying more spam. Number of external links on linked page and domain authority are utilized to compute Spam Score.


If you want to effectively manage your backlinks, you should steer clear of backlinks that come from spammy websites. The following are characteristics of a link that is likely to be spam:


  • Comes from low authority sites
  • There has been an abnormal increase in visitors from nations that are not typically your focus.
  • Accepts low-quality guest posts for links
  • Spammy comments on blog posts
  • Large site with few links
  • Low link diversity

Now that we’ve cracked the code on Spam Score, let’s dive into the crucial part: how to identify and deal with those pesky high Spam Score backlinks. Start by regularly monitoring your backlink profile using tools like Moz or Ahrefs. Look for links with a Spam Score of 8 or higher. These are the ones that could potentially harm your website’s SEO.


When you identify such backlinks, don’t panic. Your first step is to investigate. Visit the linking pages and check their content. Are they low-quality or irrelevant? If so, it’s time to take action. You can reach out to the webmasters and kindly request the removal of the link. If that doesn’t work, you can use Google’s Disavow Tool to disassociate your site from these toxic backlinks.


Utilize SEO tools and services that offer automated backlink monitoring and Spam Score tracking. Tools like Moz, Ahrefs, SEMrush, and even Google Search Console can help you regularly assess your backlink profile and identify high Spam Score links without manually checking each one. These tools often provide alerts and reports that streamline the process, making it more efficient and less time-consuming. By automating this crucial aspect of SEO management, you’ll stay ahead of potential issues and can address them promptly, ensuring your website’s SEO health remains robust.

3. Monitor and Claim Lost Backlinks

The loss of even a few backlinks might have a negative impact on your website’s authority and search engine ranking. Backlink tracking tools, Google Search Console, and regular manual checks are all necessary for spotting these.


You can follow these steps for broken link building


  1. Verify that your site’s links are not broken. If a link has been lost in your HTML, the free Broken Link Checker tool can help you locate it.
  2. You should alert the website’s webmaster that one of their pages is broken. If your link was removed and replaced, you can request that the original link be restored.
  3. The referring page’s answer should be checked when the broken link has been reinstated.


 Regularly audit and refresh your existing content. Content on your website that has garnered backlinks in the past may become outdated or lose its appeal over time. By revisiting and updating your older content to make it more relevant and valuable, you not only keep your audience engaged but also increase the chances of those lost backlinks being reinstated by webmasters who see the renewed value in your content. This proactive approach not only benefits your backlink profile but also enhances your overall SEO performance.

4. Set up notifications for broken or lost backlinks

It’s a game-changer to have alerts set up for when backlinks are lost or damaged. These notifications are your early warning system, letting you fix problems before they escalate, keep your backlink profile strong, and protect the SEO authority of your website. They respond promptly, protect your investment in search engine optimization, and improve user experience by avoiding annoying broken links. Tools like Ahrefs, Moz, and SEMrush are useful for backlink tracking, but you can also use Google Search Console’s email notifications. The importance of checking things by hand cannot be overstated.


Regularly review and analyze the context of lost or broken backlinks. It’s not enough to simply identify them; understanding why they were lost can be invaluable. Dive deep into the content surrounding these links, assess whether it’s still relevant and valuable, and consider reaching out to the linking websites to propose updated content or a suitable replacement link. By addressing the root cause of lost backlinks, you not only have a better chance of reclaiming them but also improve your overall content strategy, ensuring that your website remains a valuable resource in your niche.

5. Set Google Alerts to Monitor Competitor’s Backlinks

google alert

It’s smart to set up Google Alerts to keep an eye on the backlinks your competitors are getting. You may learn from their link structure, find new avenues to pursue in your own link-building efforts, and adapt to the ever-shifting SEO field by using this strategy.


The instructions below will show you how to set up this program to track the backlinks of your competitors.


  1. Simply enter in your desired tracking terms at
  2. To change the types of notifications you receive, click the “Show Options” button that appears below the search field.
  3. Google lets you customize how often and from what sources you receive alerts. If your brand is mentioned in a blog post, news article, or other online content, you may set up alerts to be notified.
  4. Pick your preferred reading level and area.
  5. Choose an email address to which messages should be sent.


Analyze the quality, relevance, and authority of your competitor’s backlinks. Don’t just focus on quantity; prioritize the links that come from reputable and relevant websites in your niche. By concentrating your efforts on acquiring similar high-quality backlinks, you’ll not only strengthen your SEO strategy but also establish your website as an authoritative resource in your industry. Remember, it’s not just about tracking your competitors; it’s about outperforming them in the quality of backlinks you secure.

6. Monitor the Backlinks' Trust and Citation Flows

Trust Flow and Citation Flow of Backlinks

Trust Flow helps you discern quality from quantity by measuring the trustworthiness of your backlinks, while Citation Flow gauges their sheer quantity. Tracking these metrics through tools like Majestic, Ahrefs, or Moz enables you to make informed decisions, identify potential issues, and fine-tune your link-building efforts. By understanding and harnessing the power of Trust Flow and Citation Flow, you can navigate the intricate web of backlinks, ensuring your SEO strategy is both robust and balanced, with the right links leading you to digital success.


Trust Flow helps you discern quality from quantity by measuring the trustworthiness of your backlinks, while Citation Flow gauges their sheer quantity. Tracking these metrics through tools like Majestic, Ahrefs, or Moz enables you to make informed decisions, identify potential issues, and fine-tune your link-building efforts. By understanding and harnessing the power of Trust Flow and Citation Flow, you can navigate the intricate web of backlinks, ensuring your SEO strategy is both robust and balanced, with the right links leading you to digital success.

7. Check Dofollow vs. Nofollow Ratio

There are two different kinds of links that lead back to your site. These are Dofollow and Nofollow links. These tags tell Google whether or not to give credit for a link. And how Google sees your link building approach can change based on how many of each you have.


Since links with a rel=”nofollow” tag don’t pass link juice, you don’t have to worry too much about your nofollow links. You need to keep a closer eye on dofollow backlinks because they can hurt your SEO. Your website’s success in SERP can also be hurt by having dofollow links from low-quality sites.


There is no set number of dofollow links to nofollow links. You could have more nofollow tags than dofollow tags, or the other way around. But if the number of dofollow links to nofollow links is around 9:1, Google might think this is an odd way to link.


Take some time to look at how many of your backlinks are dofollow and how many are nofollow. If you have too many dofollow links, Google might not like you, and if you have too many nofollow links, your backlinks won’t give you any link juice.


Focus on quality, not quantity, while constructing backlinks. Get high-quality Dofollow backlinks from industry-leading sites rather than focusing on quantity. These inbound links have a greater impact on SEO because they are given more consideration by search engines. To obtain these priceless recommendations, you should participate in guest writing, outreach efforts, and partnerships with influencers or industry experts. Keep in mind that a small number of high-quality backlinks can outperform a large number of low-quality backlinks, making your SEO efforts more effective and long-lasting.

8. Measure the Impact of Backlinks on SERPs

The quality of the backlinks that are now pointing to your website can have an effect on how visible you are in search engines. There are tools that can determine how much of an influence a backlink has on your website. Utilizing these tools will allow you to determine which of your backlinks are contributing to your success and which are holding you back.


The Link Quality Score is based on a combination of 4 elements.


  • Domain Authority (best score of 4)
  • Relevance (best score of 3)
  • Site Quality (best score of 2)
  • Engagement (best score of 1)

Analyzing the details of backlink evaluation is like breaking apart a math equation; it’s all about figuring out the right numbers for the factors. Think of Domain Authority (DA) as the main building block. A DA of 70 or higher should get a perfect score of 4, which shows how powerful it is. For people who live between DA 50 and 69, a score of 3 is a good pick. If your backlink’s DA is between 30 and 49, it makes sense to give it a score of 2, and if it goes below 29, it makes sense to give it a score of 1.


For relevance, think of your website as a piece of a puzzle. If your backlinks fit into the whole picture well, especially if you’re an SEO reseller gathering links from SEO-focused websites, you’ll get a good relevance score of 3. But if they come from unrelated groups, you can expect a lower relevance score. It’s the only thing that makes sense.


Now, let’s talk about site quality, which is often hard to understand. What really counts is how good the content of the link is. If the referring domain always makes high-quality material, it makes sense to give it a score of 2.


Lastly, engagement is the easiest number to measure. It’s like counting beans in a jar. Check how popular your backlinks are on social media. If they get a lot of attention on multiple platforms, it’s a simple win.


When it comes to backlink research, accuracy and logic are the most important things, just like how a well-oiled machine works. If you carefully think about these factors, your SEO strategy will be able to move through the digital environment with analytical finesse.


Google has always put a lot of weight on how good the backlink is. With this knowledge, you can evaluate your strategies and set clear goals for link building that is more targeted. If you want to improve your backlink profile, get rid of the ones that have a link quality score of less than 4.

9. Disavow Backlinks That Aren't Necessary and Keep High-Quality Backlinks

Disavowing irrelevant backlinks and keeping the ones you already have is the final step. If a backlink is doing more harm than good to your site, delete it.


To disavow links from your site:


  1. Go to Google disavow links tool.
  2. Specify which backlinks you wish to disavow. Create a list containing one URL or domain per line and save it as a.txt file.
  3. Choose whatever property you wish to disavow the links from after uploading the list to the tool.
  4. Check if the links have been disavowed.


Verify the disavow links list thoroughly before submitting it. Disavowing a link permanently removes it from your profile. Verify that you’ve included all of the potentially dangerous links on your site.


When submitting the list, make sure that it contains everything that will be needed. You will need to reupload the entire list if you wish to include more URLs to disavow.

10. Verify the Backlinks That Are Sending You Traffic

Referral traffic is another benefit of having backlinks. Referring domain users were searching for related content and happened across your site via the anchor text. The volume of referral traffic is another indicator of whether or not a link should be deleted.


Backlinks must be kept if:


  • If it brings a high volume of referral traffic
  • If it has a significant following, that could be your audience.


Backlinks are similar to endorsements of a website. The greater your number of links, the more referral traffic you will receive. Referral traffic is only conceivable if the referring domains have a substantial volume of visitors.


You can manage your links according to the referral traffic they generate. Ensure that your backlinks generate referral traffic to increase your brand’s visibility.

Tools You Need to Manage Backlinks

1. Ahrefs

Backlinks toolbar in Ahrefs

Ahrefs, being one of the best link-building tools available, tops our list. The ability to track the origin of inbound links makes this a potent link analysis tool. The Site Explorer tool can also be used to examine your backlink profile.


In Ahrefs, clicking the Lost Backlink button will reveal the reason for a lost backlink (404 error, redirect, etc.). It has fast web crawlers, so you can keep an eye on your backlinks without having to constantly check on them. To prevent penalties and protect your domain, disavow links immediately.

2. SE Ranking

SE Ranking dashboard showing the sample data from the backlinks of a sample project.

I like how thorough SE Ranking is when it comes to keeping track of your backlinks. From the tool’s homepage, you can get a clear picture of all of your backlinks. You can keep an eye on your links in real time this way.


You can also use trusted SEO tools like Moz Domain Authority and Ahrefs Domain Ranking to see parameters and other SEO data. It also shows the anchor text for each backlink, so you can see how your keywords are doing.

3. Sitechecker Tool

Sitechecker Tool

Sitechecker Tool is a great tool for digital marketers who want to keep an eye on how well their website is doing. It comes with all of the tools you need to build links. With the information it gives you, you can improve your SEO strategy and find out which anchor texts lead to backlinks.

4. BuzzSumo


BuzzSumo is a great tool for keeping track of your backlinks and your competitors’ backlinks. This monitoring tool lets you keep track of mentions, changes in your business, and changes to your backlinks. You can also set up alerts that will let you know what’s new even when you’re not online.

5. Monitor Backlinks

Monitor Backlinks tool shows important metrics to track your backlink profile.

Due to its ability to monitor your link profile and disavow low-quality connections, Monitor Backlinks has gained a lot of traction since its initial release. When tracking your backlinks, the tool also displays the crucial data you should be watching. In a straightforward interface, it displays the information you need to evaluate your backlinks.


Backlinks should be checked on a daily basis. It keeps Google from putting a penalty on your link profile. If you do it regularly, you’ll be able to take action on links that could harm your website. 


By using our tips and tricks, you can keep a better eye on your backlinks and track the important metrics you need to make a choice. Using the above tools will make it easier to handle backlinks. Start keeping track of your backlinks right away to find out if you need to remove any of them.


What is backlink management?

The term “backlink management” refers to the process of monitoring and improving the quality of external links pointing to your website. Evaluation of existing linkages, removal of toxic ones, and creation of new, high-quality ones are all part of the process. Your website’s search engine rankings and overall internet presence will improve with some careful backlink management.


Backlink monitoring is important for several reasons, including removing harmful links and avoiding Google penalties. Other important reasons include avoiding removal from an index because of a broken backlink and developing a strong backlink profile. The ‘why?’ is just as crucial as the ‘how?’ when it comes to backlink management.


Ahrefs, SE Ranking, Site Checker Tool, Buzz Sumo, and Monitor Backlinks are all valuable resources for analyzing and tracking your backlink profile as you work to improve its health and performance.


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